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Your Absolute Guide to Contacting Prospects If you are thinking of contacting prospects as a form of marketing strategy for your business, then here’s a guide to ensuring its effectiveness. To begin things, it will be best that ensure that you make a good first impression when you are calling your potential clients so that they will be enticed to purchase the product or service that you are marketing. When you contact prospects, it is crucial that you are the one in charge of the conversation and not the other way around the time they pick up their phones. When you contact prospects, you must see to it that you really speak to the person you want to contact and not just leave a message. If the person you plan on talking to via phone is not yet available, then make sure to ask the time that they will be back and call them during such time. If you are now in conversation with your prospects, you have some things to remember as well. Do not opt to give them close-ended questions. This is because if your prospects only answer you with a simple yes or no, then you do not give them a chance to think. It is important that you throw open-ended questions at them so that you will give them some time to think so you can make better conversations with them. When talking to potential clients over the phone, you must be objective in dealing with negative responses so that you will have decreased chances of getting totally refused at. While being in conversation with potential clients, try using the echo method while talking to them. The following are some examples. Prospect: As of this time, I cannot afford what you are offering. Echo: So, when is that time where you can buy our product?
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Prospect: I just do not have that much time. Echo: When is the time to have the time, then?
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During conversations with potential clients, you have to make sure that you listen intently to everything that they are saying and encourage them to do as much talking as they please. The call should be composed of 70% them and then 30% yours. Avoid having to ask them any permission From the outset, being the interviewer of the conversations, you must make sure to show them your authority. In doing asking of permission, you are simply telling the other party that you are very weak. Bear in mind that you are making such a call because the person you are calling has initially responded to you and they are the ones that are really asking to be contacted by you. In terms of contacting prospects, you have to be open with the reality that not a lot of people are fond of being convinced on the phone so rejection time is always a given. Just relax, take your time, as well as smile.